Power of Billboards for Winning Voters
With midterm election spending projected at $7.8 Billion dollars by Kantar Media, Out-Of-Home and billboards will play a pivotal role. Poster and bulletin billboards are proven to provide massive value and digital billboards provide versatility in reaching local audiences. With political campaigns prioritizing reach and frequency, outdoor advertising continues to offer the best value for both. In a study by MRI-Simmons in the fall of 2020, 70% of registered voters notice billboards and posters. 70% of people that voted in the last local and presidential elections noticed billboards in the month leading up to voting. Political marketers continue to leverage the power of location and contextually relevant advertisements in key voting areas. The flexibility of digital billboards allows you to react to current events as well as voter feedback. Learn about how billboards will boost your digital advertising here.
Billboards are a powerful tool for any marketer, but especially for political marketers. With constantly changing voter demographics, data-driven Out-Of-Home advertising placements have become one of the most important tools in the political world.
