OOH reaches consumers on the path to purchase
better than any other ad medium.
Among consumers who viewed any OOH
in the past month:
Adding outdoor to any media buy enhances your reach & frequency, ratings points and
impressions, while signicantly lowering your cost per thousand and your cost per point.
|--||TV||Outdoor||TV + Outdoor|
|$25,000||$25,000||TV $15k + Outdoor $10k|
|--||TV + Outdoor||Radio + Outdoor||Other Combos|
|$25,000||Radio $15k, Outdoor $10k||TV + Radio + Outdoor, $8,300 Each|