Products

Posters

Name: outdoor advertising
Brand: Reaganoutdoor
SKU: advertising
Rating: 4.9 (109 reviews)

BIG RESPONSE

When you need to get the word out quickly and efficiently to your market.

A poster campaign with Reagan Outdoor Advertising is THE most cost-effective way to saturate the market with your message.

Poster panels are purchased in groups called “TRP” levels, which typically run for four-week cycles. The number of posters per 4-week cycle is determined by the market population and the level of saturation that the campaign requires.

For example, a 100 Weekly TRP campaign delivers circulation equivalent to 100% of the Austin Market population on a daily basis.

Widespread Impact

Poster Campaigns

Poster programs provide high reach and frequency which allows for targetability, based on geography, demographics and/or psychographics. They are great at reaching consumers in their daily routes and are mainly located on key surface streets and main roads in Austin neighborhoods. Consumers get the impression that you’ve got a message worth noticing when your image is seen all over the city.

Purchased in TRP levels of different sizes: 100, 200 (& 300 in some cases). TRP Levels correspond to weekly Target Rating Points: e.g, a 100 Weekly TRP campaign means weekly exposure opportunities equal to 100% of the market population. Campaigns are normally purchased in minimum 4-week cycles or longer increments for more effective reach and frequency.

If you’re promoting an event, a Big Hit campaign is THE most cost-effective way to instantly saturate the Austin market with your message. It’s a two-week, 36-poster campaign targeting the Austin Metro that is specifically designed for highly-focused, short-term promotions.