OOH Reaches Ten Times the Audience for the Cost of a Super Bowl Ad
Super Bowl LVI fast approaches, and with the Super Bowl comes Super Bowl Ads. This year’s 30-Second spots are projected to be a huge $6.5 Million.
A few key trends for advertisers to consider when it comes to the Super Bowl:
- Super Bowl TV audience has been declining since 2015
- Since 1967, the cost has increased 20x but the audience has only doubled.
- The average CPM is about $58
With a large budget of $6.5 Million, OOH offers continuous exposure across the country versus a one-time 30-second spot. The OAAA examined what that budget of $6.5 Million could get you using OOH in multiple markets over 4 weeks. Based on a target of 150 Weekly TRP’s (600 weekly rating points) both static and digital billboards gets you:
- Coverage in 50 of the top markets in the United States
- Over 1 Billion Geopath audited impressions
- Achieve an average reach of 84% and frequency of 9.5 in 27 markets
- Have an average CPM of $5.40
All of these factors make these highly effective media campaigns. This also comes at a time when engagement and viewership of billboards is at an all-time high. 77% of adults in large urban areas recently engaged with billboard advertising while 64% say they are noticing billboards more than pre-COVID. Billboards also have the highest advertising recall of any traditional advertising method.
Traditional Advertising Ad Recall
While Super Bowl ads are an undeniable cultural mainstay now, billboards capture your audience more often and longer resulting in more effective returns on advertising.
