Why Digital Billboards Are Changing OOH
Nielsen Digital Billboard Study
Digital OOH is the fastest growing part of the OOH industry, and it’s easy to see why. Digital billboards use state-of-the art technology to give message flexibility by letting advertisers change their copy quickly. As an advertising channel, digital billboards are more likable. In addition, almost 70% of consumers find digital boards visually appealing and make the city look more modern. While over 70% think of digital billboards as a cool way to advertise. Because of these factors, digital billboards provide you with the modern look and flexibility of online ads in a more favorable way.
Source: Nielsen Digital Billboard Study
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