Digital Ad Fraud Tops $100 Billion Annually
The cost of various forms of advertising fraud which includes app install farms, click spam & ad stacking, as well as click injection, has been projected to be $120 billion in wasted media buys in 2022. This is up 21% from 2021, according to an analysis published by the Association of National Advertisers.
The analysis, which was published in the ANA’s Marketing 360 newsletter, also had a variety of other estimates that project nearly as high growth of various forms of ad fraud. This included a Juniper Research analysis estimating that ad fraud costs advertisers $51 million a day, “and these losses are likely to increase to $100 billion annually by 2023,” ANA Senior Manager of Research and Innovation Josch Chodakowsky writes in the analysis.
Outdoor advertising such as bulletin billboards has industry-standard, audited numbers. This forces accountability for media owners and prevents ad fraud. When buying impressions from billboards, you can be confident in the statistics you paid for.
Source: MediaPost
