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Billboards are often used for public service announcements as well as for marketing. In the latest Harris Poll, research shows that consumers are interested in and find both uses helpful. With [...]

In a study performed in the Salt Lake City market, the effectiveness of billboards at raising awareness was tested. As a result, the study found that billboards, specifically posters, were [...]

In an article by Marketing Week, Adidas admitted they over-invested in digital advertising. Adidas admitted that their focus on efficiency rather than effectiveness led them to over-focus on ROI [...]

With almost 10 million Americans unemployed, all kinds of businesses are struggling to hire employees. While cities continue to open up, businesses are finding it harder to keep up with demand. [...]

Out of home advertising, such as billboard bulletins and posters, is the best advertising medium to reach your customers. This is most true when reaching customers during their purchase path. Out [...]