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All Billboards and Outdoor Advertising displays have Geopath audited numbers. But how those numbers are found is important to know as well. Geopaths measurements work in a few main steps. 1. [...]

Billboards are often used for public service announcements as well as for marketing. In the latest Harris Poll, research shows that consumers are interested in and find both uses helpful. With [...]

In a study by Benchmarketing, a division of Omnicom Media Group, billboard bulletins and posters were found to generate $5.97 in sales dollars for every $1.00 invested. That equates to an ROI of [...]

With one bulletin in Salt Lake City, your plan will reach all of Utah. With most of the impressions coming from the zip codes and counties directly around it, it also gets thousands of [...]

In a study by the Out of Home Advertising Association of America (OAA), the amount spent on billboards was up 38% in Q2 of 2021 across all industries. This growth was lead by an 80% increase in [...]

In a study performed in the Salt Lake City market, the effectiveness of billboards at raising awareness was tested. As a result, the study found that billboards, specifically posters, were [...]

Every year, Colleges and Universities must recruit students. During recruitment, educators utilize billboards, posters and digital units to reach more more students. Because of its effectiveness, [...]

In an article by Marketing Week, Adidas admitted they over-invested in digital advertising. Adidas admitted that their focus on efficiency rather than effectiveness led them to over-focus on ROI [...]

With almost 10 million Americans unemployed, all kinds of businesses are struggling to hire employees. While cities continue to open up, businesses are finding it harder to keep up with demand. [...]