Bulletin and Poster Billboards Generate $5.97 in Sales per $1 Invested
Billboards return $5.97 in sales dollars for every $1.00 invested.
In a study by Benchmarketing, a division of Omnicom Media Group, billboard bulletins and posters were found to generate $5.97 in sales dollars for every $1.00 invested. That equates to an ROI of 497%! The same study showed that mixing billboard advertising with your digital search campaign boosts the returns on it by 40%. Read more about how billboards will boost your digital advertising here.
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