Billboard and Digital Billboard Growth in 2021
In a study by the Out of Home Advertising Association of America (OAA), the amount spent on billboards was up 38% in Q2 of 2021 across all industries. This growth was lead by an 80% increase in the amount spent on digital bulletins and posters. Notably, industries leading the way were
- Local Miscellaneous Services & Amusements
- Retail
- Insurance & Real Estate
- Media & Advertising
- Restaurants
- Government Politics and Organizations
- Public Transportation Hotels and Resorts
- Financial
- Automotive Dealers and Services
- Schools Camps and Seminars
As more companies trend back to billboards like bulletins and posters, they also are increasing their spending in the category. 80% of top 100 spending companies increased their budgets. With this, over half of those companies doubled their budget from previous years. 20% of the top 100 budgets increased ten-fold, including companies such as AT&T, PostMates, Credit Karma and DoorDash.
Read more about why digital billboards are changing advertising here.
Read more about why more companies are shifting towards brand awareness strategies and billboard advertising here.
Read the original OAAA Study here.
