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You’ve invested time and creativity into designing a great billboard ad. Now comes the crucial question: How long should it actually stay up? There’s no single magic number – a week is [...]

When you picture billboard advertising, flashy campaigns for global brands might come to mind. But what about the local coffee shop, boutique fitness studio, or hardware store down the street? [...]

A mysterious “WEEZER” billboard went up in Salt Lake City that caught the attention of many. Local citizens wondered what purpose the billboard went up. Billboards are nothing new to [...]

The cost of various forms of advertising fraud which includes app install farms, click spam & ad stacking, as well as click injection, has been projected to be $120 billion in wasted media [...]

From the project organizers The Policy Project. THE CURRENT PERIOD PROJECT CAMPAIGN: ACCESS TO PERIOD PRODUCTS IN UTAH PUBLIC + CHARTER SCHOOLS THE ISSUE: Basic period product needs for girls [...]

There’s a reason so many businesses utilize out-of-home billboard advertisements. Billboards are effective, but would they be effective for your business? Many people see lots of big [...]

With midterm election spending projected at $7.8 Billion dollars by Kantar Media, Out-Of-Home and billboards will play a pivotal role. Poster and bulletin billboards are proven to provide massive [...]

Super Bowl LVI fast approaches, and with the Super Bowl comes Super Bowl Ads. This year’s 30-Second spots are projected to be a huge $6.5 Million. A few key trends for advertisers to [...]

All Billboards and Outdoor Advertising displays have Geopath audited numbers. But how those numbers are found is important to know as well. Geopaths measurements work in a few main steps. 1. [...]