OOH Has the Highest Advertising Recall
PJ Solomon Company study on ad recall
OOH advertising generates the highest ad recall of any traditional advertising method, as shown in a study by PJ Solomon and Wall Street Research testing the recall effectiveness of 5 different advertising channels, OOH, Radio, Online, TV and Print. Respondents exposed to an advertisement and asked if they remembered the advertisement, either aided or unaided, remembered OOH the most often. OOH ranks the best in both aided and unaided ad recall for these 5 channels. This demonstrates that OOH is both seen as well as remembered by costumers. By utilizing OOH advertising, you ensure that costumers both see and remember your brand. Learn how combining OOH with digital campaigns can also help marketers.
Source: PJ Solomon Company
