Billboards Lead in Reaching Customers During Purchase Path
Billboards perform best in reaching consumers during the half-hour of purchase decisions.
Out of home advertising, such as billboard bulletins and posters, is the best advertising medium to reach your customers. This is most true when reaching customers during their purchase path. Out of home media is the best of any traditional media to reach customers in the same half-hour they are considering a purchase, deciding on a purchase as well as purchasing. This means that the most efficient way to reach customers with your message during the purchase path is through OOH.
This is because when customers are actively seeking out a purchase they may or may not watch TV or turn on the radio during the process. Customers will be out of their homes. This is especially true during the same half-hour of a purchase. As shown by the massive spike in exposure in the same half-hour of purchases. This is caused by customers going out to make their purchase and seeing out of home media that sways their purchase decision. There is no denying out of home media is the best choice for reaching customers during their purchase path for your product.
