Archives

OOH advertising has the cheapest cost per thousand of any traditional advertising methods. Because of this, OOH is a great way of reaching customers. In a study by PJ Solomon, OOH advertising was [...]

OOH advertising generates the highest ad recall of any traditional advertising method, as shown in a study by PJ Solomon and Wall Street Research testing the recall effectiveness of 5 different [...]

OOH advertising and digital advertising work together to boost each other. In a study by MRI-Simmons, OOH boosts the effectiveness of digital advertising by over double. OOH boosts advertisements [...]