The Salt Lake DMA ranks 30th in the US in population, and is the fastest growing state. 76% of Utahʼs population lives along the Wasatch front, beginning up north in Ogden and sweeping south through Salt Lake and Utah counties. The average commute time is 43 minutes, making the area ideal for billboard advertising.

In addition to being the fastest growing state in the nation, Utah is also the 3rd highest for growth in income, as well as the fastest growing economy in the United States. These growth factors led Forbes to name Utah number one for business in 2018, making it a very desirable market for both consumers and advertisers.

The top market for married people, Salt Lake City is expected to keep thriving and growing. It is also the top market for having four or more children at home and two or more teens in the house, making it unsurprising that the market is also top for family oriented activities such as bowling, swimming, hiking, and camping. Located within an hour of several ski resorts, the area is a haven for skiers, mountain bikers, hikers, and campers. All of these factors make Utah and Salt lake an ideal place for billboard advertising and Reagan Outdoor Advertising has the best coverage for billboards in Utah.