Out of Home Advertising’s weekly reach
(99% of adults age 18-64) tops every other medium.

OOH

OOH reaches consumers on the path to purchase
better than any other ad medium.

Among consumers who viewed any OOH
in the past month:

39% Visited Store Advertised

40% Visited Restaurant Advertised

29% Shopped a SALE in the Store advertised in that week

Additional Resources

Awareness Studies

Home Plate Peanut Butter Austin Founded

Deeper Reading

Nielson Arbitron

OOH outperforms traditional media in reaching customers within the same half-hour they consider purchases, decide on purchases, and make purchases.
OOH builds brand equity at levels equal to tv.
OOH presents ads that can’t be delayed, skipped or turned off.

OOH stimulates online activity
with Greater efficiency than
any other medium.

IT Reaches consumers in the
hour before 32% of ALL mobile
search activity.

CPM comparisons by media

OOH costs
significantly less
than other media

Outdoor

$2-$9

Online

$2-$19

Radio

$4-$15

Magazines

$10-$21

Television

$10-$32

Newspapers

$29-$39

Direct Mail

$20-$43

OOH Enhances any media Buy

Adding outdoor to any media buy enhances your reach & frequency, ratings points and
impressions, while significantly lowering your cost per thousand and your cost per point.

Price Study

Budget: $25,000

TV + OUTDOOR Based on DMA population 1,594,589

--	TV	Outdoor	TV + Outdoor
	$25,000	$25,000	TV $15k + Outdoor $10k
Reach	46	68	59
Frequency	2.76	9.5	5.4
GRP	128	644	320
GI	1,994,700	9,492,147	4,708,200
CPM	$12.52	$2.63	$5.88
CPP	$195	$39	$92

Term Key

Reach is the net percent of your target audience
that see your ad.
Frequency is the average number of times your
audience will see your ad.
GRP (Gross Rating Point) is the gross percent of the
population to see your ad over time.
GI (Gross Impressions) is the number of
people-impression your ad made.
CPM (Cost Per Thousand) is the cost to reach one
thousand people.
CPP (Cost Per Point) is the cost to achieve one
rating point.

TV/OUTDOOR/TV + OUTDOOR BOX Based on DMA population 1,594,589

--	TV + Outdoor	Radio + Outdoor	Other Combos
	$25,000	Radio $15k, Outdoor $10k	TV + Radio + Outdoor, $8,300 Each
Reach	59	63	72
Frequency	5.4	5	5.1
GRP	320	317	370
GI	4,708,200	4,663,700	5,755,000
CPM	$5.88	$5.39	$5.40
CPP	$92	$79	$80

Source: USA Touchpoints 2104.1;
Outdoor Advertising Association of America 2015; SQAD

Out of Home Advertising’s weekly reach (99% of adults age 18-64) tops every other medium.

OOH