Billboards Lead in Reaching Customers During Purchase Path
Billboards perform best in reaching consumers during the half-hour of purchase decisions. Out of home advertising, such as billboard bulletins and posters, is the best advertising medium to reach your customers. This is most true when reaching customers during their...
Why Digital Billboards Are Changing OOH
Nielsen Digital Billboard Study Digital OOH is the fastest growing part of the OOH industry, and it’s easy to see why. Digital billboards use state-of-the art technology to give message flexibility by letting advertisers change their copy quickly. As an advertising...
Travel In 2021 Exceeds Travel in 2019
Average miles traveled per person per day in 2019, 2020 and 2021. Travel in the US fell during the pandemic over the last year. However, travel is back to above pre-pandemic levels from 2019. It is projected to continue growing. In 2019 the average daily miles...
Billboards are the Lowest Cost per Thousand
PJ Solomon study on CPM OOH advertising has the cheapest cost per thousand of any traditional advertising methods. Because of this, OOH is a great way of reaching customers. In a study by PJ Solomon, OOH advertising was found to have the cheapest CPM of any...