How a Poster Billboard Plan Will Help You
Awareness Study done to display the effectiveness of Poster Billboards. In a study performed in the Salt Lake City market, the effectiveness of billboards at raising awareness was tested. As a result, the study found that billboards, specifically posters, were...
Educators Reach More Students With Billboards
College and education billboard advertisements. Every year, Colleges and Universities must recruit students. During recruitment, educators utilize billboards, posters and digital units to reach more more students. Because of its effectiveness, Schools, Camps...
Brands That Over-invest in Online Ads Switch to Billboards
In an article by Marketing Week, Adidas admitted they over-invested in digital advertising. Adidas admitted that their focus on efficiency rather than effectiveness led them to over-focus on ROI and performance based digital. This came at the expense of brand building...