Focus on Creative,
Billboards benefit the most out of almost every other medium from the classic “Less is More” design approach. If an element or info is not critical to your message, you’re better off leaving it out
We’re all busy and distracted these days. Keep your message singular, clear and easily digestible. Multiple messages on a board puts too much work on the audience.
Choose Your Words
Like the hook to a hit song, the less verbiage you use, the more memorable your message will be. Though some billboard locations are more forgiving to more content - such as an intersection - challenge yourself to use no more than 7 words, your audience will appreciate it.
Start someone’s day off with a smile on their way to work and you’ll hold a positive place in their mind. Keep them thinking and they’ll want to visit your website to find out more. Using tasteful humor, drama, or intrigue can create a lasting impression on your viewer.
Some color combinations offer a better chance your message will come across as intended. Aim for maximum contrast to enhance legibility from a distance. Note: Due to the nature of digital billboard screens, stark white backgrounds sometimes cause text to wash out. A darker background with light text is often recommended on digital boards.
Depending on the type of company you’re designing for, the colors should represent the image and feeling of the company. Bright, bold colors work well for an exciting, youthful look, while a more subtle color palette can work better to show a more serious and established image.
Font choice is Huge
Use highly legible fonts. Sans serif fonts are generally easiest to read, though some serif fonts with thicker serifs work well. You should avoid serif fonts with very thin serifs and script fonts that are too intricate.
Go Above and Beyond
Literally. Creating designs with extensions or 3D props creates a more engaging visual. It also just might tell the viewer your company is willing to go the extra mile.