We know that the most important part of a successful billboard campaign is the creative. It’s the difference between a
successful advertisement and an invisible one. We would love to design a great board for your company, but should you
choose to design it yourself, we hope these tips help to inspire you and guide you in the process.
More tips
- Unless your phone number is easy to remember, such as 1-800-CALLNOW, we’d usually recommend leaving it off and creating a cleaner design. Most customers will use Google to find your information.
- Also, most customers will type your company name in a search bar to find your website. Unless your company website is vastly different than your name or can be confused with another company, you can probably leave it off as well.
- Once you have a design, print it out, pin it on a wall and view it from a distance. This will give you a good idea about how your art will look when posted. Designs can often look different when printed versus on screen.
- Without explaining anything, hold your design up to someone for just 5-7 seconds, then ask them if they got the message and the company.