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BIG RESPONSE

When you need to get the word out quickly and efficiently to your market.

A poster campaign with Reagan Outdoor Advertising is THE most cost effective way to saturate the market with your message.

Poster panels are purchased in groups called “showings”, which
typically run for four-week cycles. The number of panels in a “showing” is determined by the market population and the level of saturation that the campaign requires.

For example, a #75 GRP showing delivers circulation equivalent to 75% of the Austin Market population on a daily basis.

Product poster

Widespread Impact

Poster Campaigns

Purchased in GRP/Showings of different sizes: 25, 50, 75 & 100. GRP Showings correspond to daily Gross Rating Points: e.g, 50 GRP/Showings means daily exposure opportunities equal to 50% of the market population. Showings are normally purchased in one month or longer increments.

Saturates the market + High reach and
frequency
Targeted based on geography, demographics
and/or psychographics
Creative and locations can be changed every
four weeks
Lowest cost per thousand of any medium.
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