Typically 14’x48’ (though they’re available in other sizes), the permanent bulletin is sold individually, and found strategically placed in high traffic locations on key highways or at busy intersections. The advertisement remains at one specific location throughout the duration of the contract.
Many advertisers use the permanent bulletin for directional purposes or for dominance in a particular neighborhood. Bulletins offer great visibility due not only to their sheer size, but because they allow impactful “customizing” through using extensions, embellishments or 3D props. Stellar creative design is crucial for the highest impact…a simple design provides the best ROI in the world of billboard advertising.