Glossary

• 8 Sheet Poster: 6' x 12' panels found along surface streets. Also known as junior posters.


• 30 Sheet Poster: 12' x 25' panels found on freeways, major arteries and secondary streets. Also known as posters.


• Bulletin: 14' x 48' panels found on freeways and arteries.


• Cost per Thousand (CPM): The cost to reach 1,000 people. Commonly used to compare different media costs.


• Daily Estimated Circulation (DEC): The number of people who will see your board per day as verified by the Traffic Audit Bureau.


• Frequency: The average number of times people see an ad.


• Gross Impressions: The total number of people who will see an ad.


• Gross Rating Point (GRP): The total ratings of various ads or media. Reach x Frequency = GRP.


• Periods: Posters are sold in 28 day periods.


• Reach: The percent of the population reached by your ad.


• Showing: The percent of the population that will see your board every day.